Courses and Features
Social Media Marketing for Small Business and Personal Brands
Are you using Social Media to help increase your sales? Do you lack the basic knowledge to take advantage of the incredible marketing reach that social media offers?
This course is designed to show you how to utilize social media marketing to grow your business. You will learn effective processes and strategies to help you leverage the power of social media marketing.
This course will introduce you to the key techniques for integrating social media into your marketing efforts with the goal of driving customer engagement, generating leads and increasing sales for your brand.
The course begins by sharing the importance of an effective online presence.
What Will I Learn?
- The benefits of Social Media
- How to choose the ideal Social Media platform for your business
- The importance of content and how to curate and create meaningful content
- When, what and how to post on platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube and your Blog
- How to measure performance
LinkedIn for Lead Generation
Linkedin is the largest social media platform for business professionals. It's also the 12th most visited site in the world. Today, 300 million people use LinkedIn to network, get referrals and grow their client base.
This cutting edge course will teach you how to drive tons of traffic to your site and get qualified leads for your business. It will also show you how to stand out from the crowd, build thought leadership and establish your personal brand with LinkedIn.
What Will I Learn?
- The benefits of LinkedIn
- How to optimize your profile
- Growing your network
- Prospecting for leads
- Daily routines and automation
This social media marketing class, Targeting Millennials on Social, shows small business owners how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population.
Social media marketing to millennials presents many challenges, and this class explores who millennials are and how to connect with them. Learn from Ekaterina Walter why the growing millennial demographic is a huge opportunity for your brand.
What Will I Learn?
- Who millennials are and how to connect with them
- The challenges of marketing to millennials, and how to overcome them
- Why the growing millennial demographic is a huge opportunity for brands
- How to use Facebook and Instagram to reach millennials
Personal Branding for Entrepreneurs: Marketing Yourself as a brand.
Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in the participant's personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.
With our Personal Branding course, participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.
This course is for entrepreneurs & professionals interested in learning how to create and maintain a personal brand.
- Define your image
- Understand how to sharpen your brand
- Use social media to grow your brand
- How to manage your online reputation
- Develop a brand strategy
What Our Clients Are Saying:
"Great class, a good presenter who kept the class on track. She kept things interesting"
"Information was concise informative and presenter did a good job keeping on topic"
"Very informative and excellent presentation."