5 Huge Benefits of Live Streaming Video

Live Streaming video is a powerful way to share your brand story, build relationships with target market audiences and grow a loyal fan base. With live streaming all of these objectives are met in real time. This allows businesses to deliver a relevant message to the right person at the right time.

Live streaming video platforms like Periscope, Facebook Live and Sanpchat Live Stories, are more than just the latest internet fad. According to a report by Cisco, video will account for 80 percent of global internet traffic by 2019. This statistic proves evident that delivering live content via video is here to stay.

Is your organization capitalizing on this innovative way to market your goods and services?

Here are 5 ways that Live streaming video will benefit your business:

1. Mobility

Live streaming apps like Periscope and Facebook Live are popular because they are available on mobile devices like smartphones and tablets. The apps allow users to broadcast “on the go.” It’s also easy to stream video and audio to any viewers who join the broadcast.

2. Cost effectiveness

Let’s face it, traditional marketing can get pricey. Savvy organizations are investing their time in marketing with live streaming apps because of the associated cost savings. With live streaming video, companies can cut down on marketing costs. Even small businesses with tight budgets are now able to advertise their products and services to large audiences without incurring huge marketing expenses.

3. High standards of streaming

In the past, many organizations shunned the use of live streaming platforms due to their low video quality. However, in recent years, mobile telecommunication companies have improved and in many cases perfected live streaming technology. This has enabled content creators to capture high quality videos. Social media platforms like Twitter have also increased security, speed and their capabilities to ensure that mobile video live streaming sessions are of the highest standards. This change has forced many companies to rethink their marketing strategies and incorporate the use of live streaming video as a valuable advertising platform. Today, some of the most recognized brands in the world are using live streaming to reach audiences all over the world.

4. Most customers are embracing video engagement

The presence of the internet has created an environment in which customers are more informed than ever before. They also have more options to choose from. Consumers value great customer experiences and prefer to engage directly with the company that they purchase products and services from. Most consumers are embracing video engagement as a way of voicing their concerns and sharing ideas with companies. A business that wants to keep up must adapt to this changing climate. Companies are finding it more necessary than ever before to invest in mobile video live streaming platforms to connect with their customers and get important feedback.

5. Democratization of content creation

Video production is moving out of broadcasting studios and into the real world. Now, even employees can have their input in regards to creativity and live streaming video production. This allows organizations to develop fresh content with the input of many stakeholders and the democratization of this process creates a sense of ownership.

[author] [author_image timthumb=’on’]https://rnm145.p3cdn1.secureserver.net/wp-content/uploads/2014/02/Shantha-Headshot-1.jpg[/author_image] [author_info]Shantha Wetterhan is a certified social media marketing manager and digital content strategist. She is also an avid blogger and lover of all things social. She uses her passion for effective communication to engage and inspire audiences.[/author_info] [/author]